Designing for smaller screens
Smaller screens mean shorter attention spans. It's a balancing act to make sure the right amount of content is available so the user can easily accomplish goals without excessive distractions. To make the UI as intuitive as possible, I strive to maintain familiar patterns while creating an innovative experience that is memorable and pleasing.
Role
Sr. UX Designer
Salary | 2021
Company
Enterprise SaaS B2B B2CProject
The goal of this project was to design and develop a powerful mobile solution that streamlined the management of pre-owned vehicle inventory while enabling dealership employees to quickly and accurately assess trade-in valuations. By optimizing workflows and enhancing usability, the solution aimed to increase efficiency, reduce turnaround time, and empower sales teams with real-time data for smarter decision-making.
Skills & Technologies
UI, UX, Invision, Sketch, Mobile design, Code Prototyping
Role
Product Designer
2020
Company
Startup SaaS B2CProject
The goal was to create a more visually appealing and intuitive mobile experience while exploring potential brand directions. The existing version had an overwhelming amount of content to navigate, so I streamlined access with a search component and a slide-out side menu for a smoother user flow. To enhance clarity, I refined key components to establish a stronger visual hierarchy and a more cohesive design language. For the brand direction, I crafted a bold, nostalgic motif inspired by vintage sports car ads—colorful, familiar, and engaging—to evoke a sense of excitement and refinement.
Skills & Technologies
UI, UX, Graphic Design, Brand Design, XD, Figma, Adobe CS (Photoshop, Illustrator)
Role
Senior UX Designer
2018-2019
Company
Longview IoT | Carnegie Technologies.
Startup IoT B2BProject
While developing the prototype, I made sure the app was responsive and performed well, providing relevant data for users on smaller screens.
Skills & Technologies
Sketch, Invision, Adobe CS (Photoshop, Illustrator, InDesign), Bootstrap 4, Node.js, JavaScript, HTML5/CSS3, Mapbox API, Auth0, Charts JS, Litmus
See full project page
Role
Senior UX Designer
Salary | 2018-2019
Company
NCP SwitchSmart | Carnegie Technologies
Startup SaaS B2CProject
I created a mockup that will help elevate the SwitchSmart UI, using colors that would offset and compliment the colors used in the app. I also helped with generating copy for the iOS App store description, design language proposal, and designed a logo.
Skills & Technologies
Visual Designer, Copywriter, Brand Strategy, Sketch, Adobe CS (Photoshop, Illustrator)
Role
UX Designer
Freelance | 2016
Company
Saltmines | MoveCHECK
Startup Agency SaaS B2CProject
Productivity App
This iOS app was designed to simplify the challenges of relocation, but while downloads were high, engagement was low. After evaluating the user experience, I found the navigation to be unintuitive and the design lacking a compelling brand presence. To improve usability, I restructured the layout and sections for a more intuitive flow, eliminated unnecessary steps, and grouped related tasks and goals to make the process feel more approachable and seamless.
Skills & Technologies
UI/UX Design, Graphic Design, Brand Strategy, Sketch, Adobe CS (Photoshop, Illustrator)
Role
UX Designer
Freelance | 2016
Company
Saltmines | Address Blast
Startup Agency SaaS B2CProject
Productivity App
This IOS app was to serve as a way for users to easily submit a change of address forms. The brand identity needed more definition and UI was very form heavy. I redesign the existing app to allow for better user flow and updated the brand identity to create a colorful and exciting experience that will attract users, and help them easily share information about their relocation to the USPS, DMV, and friends.
Skills & Technologies
UI/UX Design, Graphic Design, Brand Strategy, Sketch, Adobe CS (Photoshop, Illustrator)
Role
UX Designer
Freelance | 2016
Company
Saltmines | DressDibs
Startup Agency SaaS B2CProject
Entertainment App
This iOS app was designed to streamline the process of submitting change-of-address forms, but its brand identity lacked definition, and the UI felt overly form-heavy. I redesigned the app to enhance user flow, making navigation smoother and more intuitive. To create a more engaging experience, I revitalized the brand identity with a bold, colorful design that not only attracts users but also makes it easier for them to share their relocation details with the USPS, DMV, and friends.
Skills & Technologies
UI/UX Design, Graphic Design, Brand Strategy, Sketch, Adobe CS (Photoshop, Illustrator)
Role
UX Designer
Freelance | 2014
Company
Startup Agency SaaS B2C B2BProject
Responsive Marketing Website
The mobile app studio was needing a brand identity and a web presence. I created a fun unique brand based on the Simpsons Duff Beer concept (per client request), as well as a responsive corporate marketing website.
Skills & Technologies
UI/UX Design, Bootstrap, Node.js, JavaScript, HTML, CSS, Graphic Design, Brand Strategy, Sketch, Adobe CS (Photoshop, Illustrator)
Role
UX Designer
Freelance | 2014
Company
Enterprise SaaS B2C B2BProject
IoT Smart House App
IOS app needing visual design and user experience helps to optimize usability for managing smart house utilities. Work with Dufflite's client to help design a better user workflow for the smart house platform, as well as establish a brand guideline for ongoing products.
Skills & Technologies
UI/UX Design, Graphic Design, Brand Strategy, Sketch, Adobe CS (Photoshop, Illustrator)
Role
UX Designer
2014
Hackathon - Art Show App
B2CProject
Hacking EAST - Way-finding App for yearly art show. This was a hackathon held at the GoLab co-work space in downtown Austin, hosted by Devpost. The challenge was to create a mobile app to help local artists list their works and East Austin Studio Tour-goers maximize their journey visiting various art studios on Austin's east side. Our team won!
Skills & Technologies
UI/UX, Visual Design, Bootstrap, Node, JavaScript, HTML, CSS, Graphic Design, Brand Strategy, Sketch, Adobe CS (Photoshop, Illustrator)