Role
UX/UI Design Consultant
2021
Company
Startup B2CProject
This was a personal concept project I took on for a friend while between freelance engagements. Although he ultimately opted for a drag-and-drop CMS that better suited his needs, the project was a great opportunity to explore design solutions for small businesses. I always enjoy the challenge of enhancing usability and refining digital experiences.
Skills, & Technologies
UX Design, UI Design, Photoshop, Illustrator, Figma, Front-end frameworks, Brand design
Role
Senior UX Designer
2018-2019
Company
Satbridge | Carnegie Technologies.
Startup IoT B2B B2CProject
Designed and produced detailed illustrations, dynamic graphics, and high-quality 3D renderings for an instruction manual on a cutting-edge satellite communication product at Carnegie Technology. Focused on creating clear, visually engaging, and technically precise materials to enhance user comprehension and elevate the product's presentation.
Skills, & Technologies
Illustration, Photoshop, Illustrator, Sketchup, SVG, PDF
Role
UI/UX Web Design
Freelance | 2020
Company
Enterprise B2C ECommerceSkills & Technologies
UI/UX Design, Brand/Visual Design, Prototyping, Illustration, Photoshop, Adobe XD
Project goal
I designed new retail landing page concepts with a focus on improving navigation, filters, imagery, text hierarchy, and overall layout. To differentiate the design directions, I explored variations in shop category arrangements and hero displays, ensuring a more intuitive and visually engaging experience. I began by sketching layouts and analyzing top e-commerce brands like Nike, Speedo, and Adidas to understand how they connect with both broad and niche audiences. Inspired by proven design patterns, I kept navigation accessible, streamlined the menu by converting select links into icons, and reorganized the header for a cleaner, more structured look.To enhance visual impact, I introduced bold, expressive typography, using type as a defining design element. My goal was to create a playful, engaging, and inviting experience that not only guided users seamlessly but also made the brand feel more personable and dynamic.
Role
UX Design Technologist
Freelance | 2017
Company
Project
Foster & Foster, a leading independent actuarial consulting firm, delivers innovative retirement and health & welfare solutions for public, private, and multi-employer benefit plans. As part of a small, specialized team, I helped design and build a retirement calculator tailored for government and union workers. Our goal was to create a simple, accessible, and comprehensive tool that empowers users to confidently plan their financial future.
Skills & Technologies
UI/UX Designer, Brand Designer, Front-end Development, Material Design, Illustration, Photoshop, HTML, CSS, SVG, Grid, React, JS/JQuery
Role
Creative Designer
2008-2012
Company
Project
I led the design and production of all creative assets for sales campaigns, including interactive presentations, ad creatives, and vendor microsites. My role encompassed UI/UX consulting, brand management, and art direction, ensuring a cohesive and impactful visual identity across all materials. Through strategic design, I helped elevate campaign effectiveness and enhance user engagement.
Roles, Skills & Technologies
Art direction, UI/UX Design Technologist, Graphic Designer, Brand Designer/manager, Front-end Development, Illustration, Photoshop, Flash, HTML, CSS, JS/JQuery
Role
UX Design Technologist
Freelance | 2019
Company
Enterprise B2B B2CProject
I developed redesign concepts for a news feed component on an employee community landing page, focusing on a more visually engaging and user-friendly experience. By refining the layout and content organization, I aimed to improve usability, readability, and content discoverability. The goal was to create a feed that was not only aesthetically appealing but also intuitive and easy to navigate, ensuring employees could quickly access relevant information.
PrototypeSkills & Technologies
UI/UX Design, Brand/Visual Design, Front-end Development, Responsive Design, Illustration, Photoshop, HTML, CSS, SVG, Grid, JS, JQuery
Small Projects
Here are a few smaller projects I've worked on from 2007 to the present, ranging from static websites to design concepts. Each project presented unique challenges, allowing me to explore different approaches to layout, branding, and user experience.
(hint: Some images are links)
