As far as design directions I chose, I decided to make the variance in v1 and v2 to be solely in the arrangement and style of shop categories and hero displays. I spent some time sketching for layout and studying various sites like Nike, Speedo, Adidas, and other e-commerce sites to see how they approached communicating to broad and narrow audiences. I borrowed from some common patterns I saw, like keeping the nav items visible, and reduced some nav links to icons, and rearranging the header to feel less cluttered. I chose to use stronger and larger display fonts to utilize type as a design element. Overall, my aim was to create something that could have a slightly more playful narrative and feel more personable.