Senior UX Designer | 2012-2014
FTNoesis Energy
Startup SaaS B2B B2CWith this building energy efficiency technology company, I worked on the marketing site, product, and branding which needed to be optimized and refreshed for better performance and improved user experience. I provided front-end UI design/development, art direction, app design, branding and styling of corporate website and tools. I also helped overhaul the marketing site and product tools by migrating from a legacy code-heavy site to a sleek responsive framework and worked alongside developers to implement Angular JS directive components.
Noesis had no easy task of introducing software to a user base that for decades was accustomed to an auditing process that was limited to clipboards and endless forms and spreadsheets. While this was the common practice, it was also believed to be one of the chief reasons and causes for most of the unrealized projects - Just too costly and too lengthy a process. Many strategies were developed to reach this audience and make it easier for them to do their jobs, my job was to help simplify and organize this process both internal and external users by redefining the user experience, design language, and better use of Drupal, utilizing Bootstrap frameworks and components through front end code development.
The 'How it works' video was a truly collaborative project that was fun to create. I had a role in illustrating the building utility system, and helping to keep the overall pieces cohesive looking throughout.
Whether it was a client or internal facing, design integrity was important to Noesis. I acted as an Art Director to make sure all designs were pixel perfect, uplifting, and effective... from slide decks to t-shirts.
