My Role
Brand Strategy Designer
ContractSkills
Brand Strategy Graphic Design Design for Print Illustration Motion Graphics Video Editing Data Visualization Interaction Design UI Design UX Design Visual Design Prototyping EmailsTechnologies
Animate InDesign Photoshop Illustrator HTML CSSCompany
Dell - Dell Blue
B2B B2C Agency EnterpriseBackground
As a contract designer for Dell Blue, Dell’s in-house global brand design team, I developed brand creative for both internal and external clients in a highly collaborative environment. My role involved concept development and execution for display ads, UI design layouts, interactive web banners, event displays, PowerPoint presentations, HTML emails, and white papers.
White Papers & Infographics
I designed internal-facing campaign materials to support Dell’s marketing initiatives. Two of these white paper concepts were aimed at educating Dell’s marketing team on new strategies, while another set was created for National Cybersecurity Awareness Month, designed to engage all Dell employees with informative and visually compelling content.
Ad Campaigns
I contributed to outward-facing ad campaigns, including a campaign showcasing Dell’s mobile hardware offerings. Despite tight branding guidelines, I found opportunities to innovate within constraints, pushing creative boundaries while maintaining brand integrity.
Interactive Videos
Interactive videos provide an engaging way to communicate messages while reinforcing brand identity. Leveraging my Flash experience, I designed and built an interactive video for an internal marketing campaign, demonstrating new possibilities in a dynamic, memorable format.
Social Media Design
I designed a fresh, branded concept for Dell’s Twitter and Facebook pages, ensuring a cohesive visual identity across platforms.
UX/UI Design for Web
I was tasked with redesigning the "Powering the Possible" page on Dell’s global marketing site. After conducting a heuristic review, I streamlined the layout, grouped related content for better flow, and introduced more engaging graphics and imagery. The final design was cleaner, more organized, and easier to navigate, improving user engagement. My role focused on user experience and visual design, delivering high-fidelity layouts—coding was not part of this project.
Conclusion
This contract role at Dell allowed me to blend creativity with strategy, designing high-impact solutions across multiple platforms while collaborating closely with cross-functional teams.