Brand Strategy Designer
ContractDell - Dell Blue
B2B B2C Agency EnterpriseThis was a short-term contract role for Dell Blue, Dell's in-house global brand design team. I was responsible for designing brand creative for both internal and outward-facing clients. This was a highly collaborative environment where I worked with team members to develop concepts for display ads, UI design layouts, interactive web banners, event displays, Powerpoint presentations, HTML Emails, White papers.
Both of these examples are excerpts from some design concepts I made for internal-facing campaigns. The first two were directed towards Dell's marketing team to promote new marketing objectives. The other two were excerpts of a concept for National Cybersecurity Awareness Month which was intended to be seen by all Dell employees.
There were many outward-facing ad campaigns I worked on while at Dell. This one was to highlight Dell's mobile hardware offerings. The branding guidelines are pretty tight at Dell, but there was always room to innovate and establish new directions as long as it stayed within certain parameters. I enjoy creating within limitations, I feel that they allow for a challenging opportunity to make something special.
Interactive video is a great way to use brand elements to demonstrate new possibilities and communicate messages in memorable ways. For this video, I leveraged my previous Flash experience to build this simple video for an internal marketing campaign.
This design concept was for Dell's Twitter channel and Facebook page as well.
For this example, I was given the task or redesigning the Powering the Possible page for the Global marketing site. After a brief heuristic review, I re-flowed the page giving it a cleaner and more organized layout, grouping parts that made sense to be together and created better more engaging graphics and stock images, resulting in a balanced and easy to navigate the page. For this project, I was only responsible for delivering layouts for the user experience and visual design, this did not include any coded prototypes.
