Designing for smaller screens
Smaller screens mean shorter attention spans. It's a balancing act to make sure the right amount of content is available so the user can easily accomplish goals without excessive distractions. To make the UI as intuitive as possible, I strive to maintain familiar patterns while creating an innovative experience that is memorable and pleasing.
Role
Sr. UX Designer
2021
Company
Enterprise SaaS B2B B2CProject
...
Skills & Technologies
UI, UX, Invision, Sketch, Mobile design
Role
Product Designer
2020
Company
Startup SaaS B2CProject
The goal was to create a more attractive and intuitive flow for the mobile view and present various options for possible brand direction. In the current version, there was a lot of content to sift through, so I created a simple way to get to the sections using a search component and utilized a slid-out side menu. I styled other components to be more pronounced in order to establish a clearer visual hierarchy as well as a cohesive design language. I developed a colorful, familiar, and intriguing motif for the brand direction which was inspired by a vintage sports car ad.
Skills & Technologies
UI, UX, Graphic Design, Brand Design, XD, Figma, Adobe CS (Photoshop, Illustrator)
Role
Senior UX Designer
(full-time) | 2018-2019
Company
Longview IoT | Carnegie Technologies.
Startup IoT B2BProject
While developing the prototype, I made sure the app was responsive and performed well, providing relevant data for users on smaller screens.
Skills & Technologies
Sketch, Invision, Adobe CS (Photoshop, Illustrator, InDesign), Bootstrap 4, Node.js, JavaScript, HTML5/CSS3, Mapbox API, Auth0, Charts JS, Litmus
Role
Senior UX Designer
(full-time) | 2018-2019
Company
NCP SwitchSmart | Carnegie Technologies
Startup SaaS B2CProject
The goal was to help UX lead with the task of creating an iOS App store description, design language proposal, and logo design. I created a mockup that will help elevate the SwitchSmart UI, using colors that would offset and compliment the colors used in the app.
Skills & Technologies
Visual Designer, Copywriter, Brand Strategy, Sketch, Adobe CS (Photoshop, Illustrator)
Role
UX Designer
(Consultant) | 2016
Company
Saltmines | MoveCHECK
Startup Agency SaaS B2CProject
Productivity App
This IOS app was created to help ease the pains of relocation steps and services. The app was getting a lot of downloads but not being used. I found that its usability was unintuitive and cumbersome, and needed more a compelling brand design. I re-organized the layout and sections of the app to be more intuitive and removed unnecessary steps in the original design. I also grouped various tasks and goals to make them more approachable.
Skills & Technologies
UI/UX Design, Graphic Design, Brand Strategy, Sketch, Adobe CS (Photoshop, Illustrator)
Role
UX Designer
(Consultant) | 2016
Company
Saltmines | Address Blast
Startup Agency SaaS B2CProject
Productivity App
This IOS app was to serve as a way for users to easily submit a change of address forms. The brand identity needed more definition and UI was very form heavy. I redesign the existing app to allow for better user flow and updated the brand identity to create a colorful and exciting experience that will attract users, and help them easily share information about their relocation to the USPS, DMV, and friends.
Skills & Technologies
UI/UX Design, Graphic Design, Brand Strategy, Sketch, Adobe CS (Photoshop, Illustrator)
Role
UX Designer
(Consultant) | 2016
Company
Saltmines | DressDibs
Startup Agency SaaS B2CProject
Entertainment App
The IOS app was aimed at millennials, designed to help people coordinate outfits with others for various galas and events. I translated wire-frames provided by the client into a cohesive and intuitive layout, and built out a brand strategy that would resonate with the targeted demographic.
Skills & Technologies
UI/UX Design, Graphic Design, Brand Strategy, Sketch, Adobe CS (Photoshop, Illustrator)
Role
UX Designer
(Consultant) | 2014
Company
Startup Agency SaaS B2C B2BProject
Responsive Marketing Website
The mobile app studio was needing a brand identity and a web presence. I created a fun unique brand based on the Simpsons Duff Beer concept (per client request), as well as a responsive corporate marketing website.
Skills & Technologies
UI/UX Design, Bootstrap, Node.js, JavaScript, HTML, CSS, Graphic Design, Brand Strategy, Sketch, Adobe CS (Photoshop, Illustrator)
Role
UX Designer
(Consultant) | 2014
Company
Enterprise SaaS B2C B2BProject
IoT Smart House App
IOS app needing visual design and user experience helps to optimize usability for managing smart house utilities. Work with Dufflite's client to help design a better user workflow for the smart house platform, as well as establish a brand guideline for ongoing products.
Skills & Technologies
UI/UX Design, Graphic Design, Brand Strategy, Sketch, Adobe CS (Photoshop, Illustrator)
Role
UX Designer
2015
Concept Design
ecommerce B2CProject
Fashion E-commerce App
Goal was to deisgn a Jewelry focused business for a mobile application, featuring: profiles, sharing and rewards, product listing with ranking and reviews, elastic search and checkout. I found most jewelry app UIs to be overly complex, confusing and unattractive. So I designed a simplified navigation with minimal, flat elements. I created a clean and easy composition, aiming to eliminate unnecessary distractions so that users can easily and quickly find what they're looking for. This app was designed for an independent vendor, but could easily be adapted to accommodate a platform to allow multiple vendors.
Skills & Technologies
UI/UX Design, Visual Design, Graphic Design, Brand Strategy, Sketch, Adobe CS (Photoshop, Illustrator)
Role
UX Designer
2014
Hackathon - Art Show App
B2CProject
Hacking EAST - Way-finding App for yearly art show. This was a hackathon held at the GoLab co-work space in downtown Austin, hosted by Devpost. The challenge was to create a mobile app to help local artists list their works and East Austin Studio Tour-goers maximize their journey visiting various art studios on Austin's east side. Our team won!
Skills & Technologies
UI/UX, Visual Design, Bootstrap, Node, JavaScript, HTML, CSS, Graphic Design, Brand Strategy, Sketch, Adobe CS (Photoshop, Illustrator)
